What Time-Varying Pricing Means for Large Agriculture. click to view the small and medium business page click to view the Commercial and Industrial page click to view the Small and Medium Agriculture page

Transition Schedule

  • February 2011

    Beginning February 2011, agriculture customers with monthly demand of more than 200 kW automatically transitioned to Peak Day Pricing.

Peak Day Pricing

Peak Day Pricing is an optional program where businesses agree to reduce energy usage on a few days throughout the year when demand is highest—between 9 and 15 "event days" annually. A higher rate is charged during peak times on event days.

In return, between May 1 and October 31, businesses receive credits for their electricity use outside of Peak Day Pricing event hours.

Click here for more information about Peak Day Pricing.

Customers who participate in Direct Access or net metering are not eligible for Peak Day Pricing. Additional exceptions apply.

Customers are eligible to participate in Peak Day Pricing and a qualifying Demand Response program. Download (PDF) the Dual Participation fact sheet to learn more.

Time-of-Use Rates

Large Agriculture customers have the ability to opt out of Peak Day Pricing by choosing an alternative time-of-use rate plan.

Instead of a single flat rate for energy use, time-of-use rates are higher when electric demand is higher. Higher demand periods are typically weekdays May through October, noon to 6 p.m. In return, time-of-use rates are lower at all other times.

Click here for more information on time-of-use rate plans.

Customer Success Stories

See how Agriculture customers are benefiting from Peak Day Pricing.

American Growers Cooling – Peak Day Pricing (PDF)
Sun Valley Rice – Peak Day Pricing (PDF)

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Need Help?

Personalized Assistance


  • Personalized Assistance

    Please contact us with any questions about new rates, energy assessments or any other programs.

    Business Customers:
    1-800-987-4923

    Agricultural Customers:
    1-877-311-FARM
    1-877-311-3276


    Or email us at
    timevaryingpricing@pge.com

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